Introduction of prospective MICE destinations to Russian corporate buyers
A unique format of communication for meetings and event industry participants
Professional education and growth of MICE buyers and providers
Alexander is the 116th astronaut of Russia (USSR) and the 531st astronaut of the world. He has made two space flights to the International Space Station on manned crew transfer vehicles Soyuz ТМА-08М and Soyuz МС-06.
He has participated in the main space expeditions MKS-35/MKS-36, MKS-53/MKS-54. His overall flight duration is 334 days 11 hours 29 minutes. He has taken part in four extravehicular missions, with the total duration of outer space activities amounting to 28 hours and 13 minutes.
Prior to joining the cosmonaut team he served as a pilot, aviation component commander of the guard training and aviation regiment of Krasnodar higher military aviation institute named after A. K. Serov. Lieutenant colonel of the Air Force.
Hero of the Russian Federation, astronaut pilot of the Russian Federation. Honorary citizen of the city of Oryol.
He is fond of badminton, basketball, mountain skiing, karting. He has founded the Badminton Federation of the Oryol Region and is its President.
Vladislav is an expert in cross-marketing and a developer of innovative marketing tools. He is one of top 10 most demanded speakers in the field of marketing in Russia. Some of his books are: «88 creative ideas worth a million» and «25 creative ideas worth a million,» they were read by more than 20,000 businessmen and marketing experts.
Founder of Brain Laboratory
Founder of «Brain Lab» company, expert in neurophysiology, cognitive psychology and neuro-marketing.
General Director of IQ Protocol
Consultant on protocol issues of international and Russian business and economic forums.
Coordinator of protocol and organizational work at Olympic Games in 2010 in Vancouver, in 2012 in London, in 2014 in Sochi.
Head of protocol department of the Organizing committee of 2018 FIFA World Cup in Russia, 2017 World Youth and Student Festival in Sochi, protocol director of the opening and closing ceremonies of the XXIXth World winter student games in 2019 in Krasnoyarsk.
Visiting scholar of the Russian Presidential Academy of National Economy and Public Administration, Moscow State University for International Relations, Russian International Olympic University.
He has been awarded with the certificate of gratitude of the Government of the Russian Federation for the organization of «World and Sport» International forum, certificate of gratitude of the President of the Russian Federation for the organization of 2014 Olympic Games, certificate of gratitude of the President of the Russian Federation for the organization of World Youth and Student Festival, the second-class medal of the Order of Merit for the Motherland for the organization of 2018 FIFA World Cup in Russia.
Administrative Director of Lafarge Holcim
Has been administrative director of the largest tobacco company JTI (Japan Tobacco Int.) Russia for many years.
Has experience in hotel industry, worked as a marketing and sales manager in Marriott hotel chain in Moscow.
Founder of Research Institute of Human Behavior Psychology.
Engaged in investigation of economic, financial, property crimes, personnel audit, checks for compliance with position requirements, as well as training of profiling experts (intramural and remote). A frequent guest of TV programs devoted to lie research and a speaker at conferences on operational psychology in HR.
Founder and CEO of ARVIZIO
Commercial Director of MediaGuru
Anna has been working in the field of advertisement since 2007. She worked in a printed advertisement department and POS materials division of Motive Design Motor, MAYER J. Holding.
In 2013 she decided to choose a new professional area and joined MediaGuru as a sales trainee. Less than a year later she became a leading sales specialist and began teaching trainees.
She has been commercial director since June 2016. Her main goal is to train employees to reach the sales amount of 5,000,000 rubles per month and more and to grow as an expert together with them.
Tatyana has vast executive experience in the meetings and business event industry, including the position of the head of event planning group of the Russian office of PwC and the position of a brand manager of Trust Bank group, as well as experience in project work for the Ministry of Transport of the Russian Federation.
From 2015 to 2017 she held the position of general director of the Congress and Exhibition Bureau of Moscow. From 2017 to 2018 she worked in ASI as head of the event planning center. At the moment she occupies the position of Head of the Communications Department of the Center for Strategic Elaborations Foundation, is Head of the Project for Preparation, Organization and Running of the 23rd Session of the General Assembly of the World Tourism Organization (UNWTO) on the part of the Ministry of Economic Development of the Russian Federation.
She has an active expert position in the congress and exhibition industry and believes that the corporate event market needs new formats of their implementation and adjustment to the changing market laws.
Creator and coordinator of Gastronomicheskaya karta
Author and expert in the field of travel product and service development, with vast experience in the travel industry since 1994. A frequent participant, speaker and expert of industry-specific events.
2011-2014 logistics specialist and participant of Sochi-2014 Cultural Olympiad projects, flag carrier of the closing ceremony of Winter Paralympic Games in Sochi.
2015 author of the idea of cultural and travel car rally «Journey of the World» from the White Sea to the Black Sea 12 thousand kilometres by UAZ Bukhankas as part of the «Cherry Forest» Arts Festival.
2016 founded the autonomous non-profit organization «AgroEco Tourism» aimed at promoting national tourism. Author of the idea and developer of the travel product of the expeditions of «Agro Eco Tourism of Russia» project, author of the methodology of travel product development «Test tourism».
From 2015 onwards member of the Organizing Committee of «Svetlana» Childrens Dance Festival.
2016 Winner of the international award «Travel Brand: Best Practices 2016», product: Agro-Tours of AgroEco Tourism of Russia, author of the project concept «Gastronomic Map of Vladimir Region», recognized by Rostourism as a successful regional practice.
August 2017 author of the idea and head of expeditions of the federal project «Gastronomic Map of Russia».
Winner of the international award «Travel Brand: Best Practices 2017», product: Gastronomic and cultural exploration tour. Author and developer of the travel product «Eco-cultural Tourism» for the Moscow Zoo (2017).
General Director of IDEALISTA
Irina got acquainted with yoga in 2006, she came to yoga class in a fitness center by chance. As you know, everything that happens by chance, is not by chance at all. She has been practicing yoga consciously since 2011 and has tried different styles: Iyengar, Hatha, Bikram yoga. In 2013 she discovered Ashtanga and realized that this style was the most suitable for her. «Ashtanga is like a dance that looks incredibly beautiful. You stand on a mat and slide through combinations that make a sequence», Irina says. In 2014 Irina completed a training course in Rishikesh and received a teachers certificate. In 2015 she began teaching. Irina is very pleased with her students` success.
Irina also represents two well-known magazines The Business Traveller and Utair on-board magazine and is the organizer of the international Business Traveler Russia and CIS Awards.
Head of corporate communications, BNS Group
Julia has been working for BNS Group for 13 years.
She started her career in the company from the position of a business trip manager, then took charge of the business travel department, a few years later expanded her area of responsibility and became head of corporate communications department, took full control of corporate and business event planning in the company, for 1.5 years acted for HR director, in 2018 added control and organization of all marketing events (BTL, for customers) to her area of responsibility.
Julia has higher education, graduated from the International Academy for Tourism with specialization in corporate management.
Manager of Korea Tourism Organization
Zakhar helps DMCs, MICE companies and medical agencies to discover the potential of South Korea as a travel destination.
Eco consultant of "Zeleny driver"
An ecologist, graduated from geography department of Moscow State University, 10 years of experience in environmental protection and landscape design.
Winner of the Award «Nashe Podmoskovie» (Our Moscow Region) 2016, the project «Summer Ecological School for Children».
Graduate of Green Driver School of eco-trainers, eco-blogger.
General manager, Courtyard St. Petersburg Pushkin Hotel
Head of Group Intracorporate Communications, Stada
The area of responsibility of the internal corporate communications group, created about 10 years ago, includes development and maintenance of the internal corporate portal, a corporate newspaper and content for video panels and informational kiosks for the audience of more than 2,500 members of the holding; well-being event arrangement for employees and their children; charitable and social events.
«Top of the line» events are musical competitions for employees, corporate environmental expeditions, programs for children. A very important result of the work is high staff involvement, a strong corporate culture, the public image of STADA as «a company with a human face», well-known in the HR market. NIZHFARM is the winner of the contest «Employer of the Year» (2018), winner of the contest «Dream Employer» in the nomination " The Most Friendly Atmosphere" according to the results of the survey by MedPred.ru, winner of a special prize diploma «For the organization of extraordinary expeditions, trips, marathons for employees» (contest «Dream Employer of the Pharmaceutical Industry of Russia 2018»).
Deputy General Director of GEFEST CAPITAL
Ekaterina has been in executive positions in the field of congress and exhibition industry since 2004. Starting from 2015 Deputy general director of Gefest Capital group of companies interactive technologies (rental/sale/production of interactive solutions, event activities, equipment for museums, shopping centers, exhibitions, large-scale events).
In 2018 she joined the expert council of the «National Congress Bureau» Association, industry section: «Technical support of events».
Head of business and protocol events, Sibur
Manager of sustainable development Accor
Director of marketing, JET Infosystems
General manager Angelo by Vienna House Ekaterinburg
Sales Director Accor Russia, CIS & Georgia & Israel
Senior Congresses and Events Manager of Novartis
Director of MICE Department, Continent Express
|18:00 - 21:00||Introductory seminar & Networking cocktail|
|9:00||Registration of participants|
|10:00 - 18:00||Individual meetings of exhibitors and hosted buyers*|
|09:30 - 18:00||Educational program Buyers Lounge**|
|18:00 - 21:00||Final cocktail|
* On preliminary appointment in the online account
**Only for hosted buyers, corporate buyers and TMC representatives, MICE and event agencies that have registered for the workshop
09:30 – 10:00
Morning magic – Yoga class.
Irina Vystoropova, yoga coach
10:00 – 12:30
A «Green» event – benefits and implementation stages.
Polina Grigorieva, eco trainer and eco consultant of “Green Driver”
• The green light of the economy as a new development stage of South Korea
Zakhar Konkin, B2B manager of Moscow office of Korea National Tourism Organization
• Successful eco practices at events
Anna Bolshukhina, Head of internal corporate communications group, Stada
• Green Hotel - Accor practices
Anton Coronelli, Director of sales Accor Russia, CIS & Georgia & Israel
Alina Nikolaenko, Product and sustainable development manager Accor
Regional cuisine for the WOW effect of business events
Ekaterina Shapovalova, Gastronomic map of Russia
12:30 – 13:30
Neuro marketing: the way to the customer`s heart through behavioral strategies
Segment or die! Communications in the era of deadly competition
Elena Serebrova, General director of «Brain Lab»
14:00 – 14:30
What MICE starts with.
Maria Zakharova, Head of business and protocol events department, SIBUR LLC
Julia Sergeeva, Chief expert, Protocol and branding department, SIBUR LLC
14:30 – 15:00
Participation in electronic tenders for agencies
Anna Gusyatnikova, Commercial director of MediaGuru
15:00 – 15:30
Incentives. Inspiring people
Tatyana Leontieva, Head of internal communications department, Burger King
15:30 – 16:00
Corporate events without KPI
Victoria Zhukova, manager of internal communications of Home Credit Bank
16:00 – 16:30
Events. Negative and positive experience in holding events in the regions of Russia
Julia Evlakhova, Head of corporate communications and business travel department, BNS Group
16:30 – 17:00
Interactive organization of exhibition stands and space: trends and novelties
Ekaterina Moskvina, Deputy general director, GEFEST CAPITAL
17:00 – 17:30
• Financial life hacks of event arrangement
• Refund of foreign VAT for trips abroad
Tatyana Galkina, Financial director of Upjet Travel Group
Hall № 1 with synchronous interpretation
09:30 - 11:00
Block 1. MICE of the future
Moderator: Yakov Adamov, General manager, Courtyard St. Petersburg Pushkin Hotel
Panel discussion: Trends of the MICE industry. How do politics and economics shape the events industry?
Harald Riisnaes, Director of Norway First United DMC & PCO
Vilija Malinauskaite, Director of West Express Groups & Events
Melissa Jane Thompson, Regional director in Eastern Europe, Singapore Tourism Board
Konstantin Maslennikov, Director of marketing, Jet Infosystems
What skills should a universal MICE expert have?
Dmitry Maryin, General director of IDEALISTA
11:00 - 12:00
Master class "Take a new look at business"
Vladislav Bermuda, speaker, businessman
12:00 - 12:45
Block 2. MICE communications
Moderator: Tatyana Anisimova, Head of corporate event department
Fund «Centre for strategic elaborations»
12:45 - 13:20
According to the protocol: special aspects of work with high-ranking guests
Pavel Popov, General director of IQ Protocol
13:20 - 13:55
Marina Krechetnikova, Administrative director of Lafarge Holcim
13:55 - 14:30
MICE as outer space. Team building.
Aleksander Misurkin, astronaut pilot of the Russian Federation
Hall № 2 (without synchronous interpretation)
10:00 - 11:00
Interactive lecture: VR in the modern world. How and what for the virtual reality is made?
Oleg Vasilkov, ARVIZIO
11:00 - 12:00
Operational characterology in business: profiling and motivation
Svetlana Grunina, Founder of ANCO Research Institute for human behavior psychology
12:00 - 12:45
12:45 - 14:00
Panel discussion: "What the hotel does not speak, the agency does not know about, but the customer finds out"
Failed preparation = a pre-planned fail or a check-list for event buyers to minimize risks
Moderator: Yakov Adamov, General manager, Courtyard St. Petersburg Pushkin Hotel
Olga Gulibina, MICE department director of Continent Express
Anna Olexeyko, MICE director of IBC Corporate Travel
Olga Akimova, General manager of Angelo by Vienna House Ekaterinburg
Anna Kaplya, Senior congresses and events manager, Novartis
|18:30 - 22:00||«MICE Dream» Gala Dinner*|
* On preliminary invitation of the organizers